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Karen Phelps, Direct Selling Expert teaches you to
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Karen's Monthly
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Quote for the month: "We
must have the courage to bet on our ideas, to
take the calculated risk and to act. Everyday
living requires courage if life is to be
effective and bring happiness."
Maxwell Maltz
In this Issue: Girls
Just Wanna Have Fun, How to Move from Boring to
Entertaining at Your Parties -
Direct Selling Doctor -
Whole Enchilada -
Fantastic Fall Sales Teleseminar -
Women Love to Spend -
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Girls Just
Want to Have Fun - How to Move from Boring
to Entertaining at Your Parties
As I was driving with the top down on my
husband's convertible, hair blowing in the wind,
one of my favorite Cyndi Lauper songs came on
the radio. Of course I had to sing along. I'm
sure you remember the music so go ahead, sing
along with the lyrics.
"I come home in the morning light, my
mothers says when you gonna live your life
right. Oh, mommy dear we're not the fortunate
ones and girls just wanna have fun, oh girls
just wanna have fun.
The phone rings in the middle of the
night, my father yells, "what you gonna do with
your life?" "Oh daddy dear you know you're still
number one." But girls just wanna have fun, oh,
girls just wanna have fun.
That's what they really want, some fun
when the working day is done, oh girls just
wanna have fun, oh, girls just wanna have fun.
Now, you might be wondering why I began this
article with the profound lyrics of a Cyndi
Lauper song. Even though the song was released
in 1983 the words still hold true today. When
the working day is done, girls just wanna have
fun. My question to you is this, "Are
you providing fun for the guests at your
parties?"
What does your presentation look like. Do you
feel compelled to spend as little time as you
can get away with at the party? Do you believe
your guests need to be informed about all the
features and benefits of your product? Do you
believe the more they know, the more they'll
buy? In some cases this is true and of course if
you have a product that needs to be demonstrated
you must do a demonstration, but, you can still
add an element of fun to your party. When you
add "fun" to your parties you create "an
experience" for your guests.
Let's suppose you are invited to a party for
the same company two nights in a row. You are a
"party queen" who loves to attend and also have
parties! You decide to attend both parties. At
the first party you fall in love with the
product and really want to book a party but the
consultant the first evening is pretty boring
and you get the impression all she wants to do
is show a few products, take orders and get out
as soon as she can.
You decide to wait until the party tomorrow
night to see if the second consultant is any
better before you decide who you will book your
party with. You arrive and are greeted at the
door by the second consultant who is set up and
ready to go. She enthusiastically shakes your
hand as she introduces herself and welcomes you
to the party. She begins to engage you in
conversation immediately and invites you to come
in and join the party. You watch in amazement as
the consultant does the same thing as each guest
arrives. During the presentation she jokes, has
fun and encourages the guests to get to
involved. Within 10 minutes of arriving your
decision has been made. You will host a party
for the second consultant.
Which consultant are you? I encourage
you to take a second look at yourself and your
presentation. There are many fantastic
companies, providing a variety of products that
not only can be purchased at other home shows,
but in retail stores. What is your competitive
advantage? What makes you different from the
rest? What makes you better than the rest? WHY
DO YOUR GUESTS WANT TO BOOK FROM YOU?
Are you the first consultant who just wants
to get in and out as soon as possible or are you
the second consultant who loves what she is
doing and wants to provide a friendly, fun
experience for the guests who attend your
parties? The reason I ask is this, people will
book with people they like. People will book
with people who care. People will book with
people who are having fun and loving what they
do. People will book with someone who engages
the guests and creates a fun experience for
those who attend. Don't worry, even if you are
shy (I'm a recovering introvert) there
are still many things you can do to put some zip
into your party and some bookings in your
calendar.
- Greet the guests. I cannot even
begin to tell you how many times I have
attended a party where the consultant did
not personally take time to introduce
herself to EVERYONE in attendance. As Julia
Roberts said in Pretty Woman to a
salesperson who had not treated her
properly, "you work on commission, don't
you? Big mistake, huge! Well, I'm off to go
shopping now!" You work on commission
too! If you expect people to spend money
at your party, don't you think you should at
least take a few minutes to get to know
them? I teach a "meet and greet" in
my "It's a Party Out There" video
which is something I used for years while I
was in Direct Selling.
Now, I have to admit the first year I was in
business I was so shy I didn't engage the
guests as much as I should. I introduced
myself at the beginning of the presentation
but I didn't go out of my way to meet people
as they arrived. As my self-confidence grew
I overcame my shyness and began to lighten
up and have more fun. I met guests at the
door with a big smile and a handshake. I
welcomed them to the party and invited them
to come on in and get ready to have some
fun. I SET THE STAGE!
- Have Fun! Having fun and doing a
good job puts more people in your hostesses
living room! Hostesses who have a good
experience at the first party they attend
tend to share their enthusiasm when they
have their own party. Here are a few things
you can do to increase the "fun factor"
1. Use Theme Parties. I know you have
probably heard this before but if you aren't
doing it, why not? If you offer the Hostess
a choice and she decides against it, no
worries, but you'll be surprised how many
will take you up on it. When the future
Hostess selects a theme for her party make
sure you assign her the homework of
reminding her friends about the theme. My
favorite is the "banana split parties"
(find out more on the "Presentation Pizzazz"
audio CD.
2. Play Games. YUCK! I HATED TO PLAY GAMES!
For the first 10 years of my career I only
played one game, which was an introductory
game to help me remember the names of all
the guests in attendance. Then I added the
"Booking Game" and "Sponsoring Game" to my
presentation. I only played games that would
provide me with the results I wanted from
each party. Introductory Game objective -
remember names. Booking Game - Get 3 to 5
bookings from every party. Sponsoring Game -
get recruit leads. Games are an easy way to
get the information to everyone without
throwing up on them. Yikes, I've been at
those parties before!
- Lighten Up! Guests attend your
party for a variety of reasons and only one
of them has to do with purchasing your
product. Some will come to visit their
friends (after all, we are promoting this as
a fun girls night out.) Some will come
because they love the product. Others will
come because they feel obligated to the
Hostess. It doesn't matter why they come, as
long as they are there keep them
entertained. Even though we would love to
have everyone's attention all the time, it's
not going to happen! GET OVER IT! If I
had an occasional rowdy group I would laugh
and tell them if they didn't behave I was
going to separate them. Most of the time
they got the message and toned it down a
little, if they didn't I rolled with it and
if it was too rowdy I stopped and let them
begin their shopping.
- Engage the Guests. You must
keep your guests involved. I loved to pass
products around an sometimes the samples
were flying around the Hostess' living room.
Don't let them just sit or stand. Keep them
as involved as you can. You can do this by
answering questions or you can also have the
guests ask you questions during your
presentation. If you have no formal
presentation make sure you keep rotating
between the guests in attendance. Don't let
anyone be alone for too long.
- Interact with the guests.
Often you will have one or two guests that
are "the class clowns." Joke with them, have
fun with them. The more interaction you have
with each guest the more likely they will be
to book a party with you. I often appointed
"a secretary" at my party and I informed the
guests that I didn't know any of the prices
so if they had a question, please ask "the
secretary." I compensated "the secretary"
with a small gift. 90% of the time, the
person whom I appointed "the secretary" for
the evening booked a party.
Everyone has a "fun side", you know the side
of you everyone sees when you are at a party
having fun with your friends. Bring that "fun
person" along with you to every party and watch
your sales and bookings soar.
P.S. - When you add the various elements I
teach in "It's a Party Out There" you will
multiply your results. So go ahead and PARTY!
"Hey Karen!!!
I have to say that I am an avid follower ever
since you spoke at my annual At Home America
conference a few years ago! I purchased your
ENTIRE package & YOU CHANGED MY LIFE!!!
I am so busy doing parties that my months fill
2-3 in advance and I am giving parties to my
team! Last year at conference I picked up 5
awards including 1st place mentoring, 2nd place
sales, and I was the first person ever in the
company to achieve a $10K bonus for mentoring.
I
am going out to conference next week to get a
few more awards (thanks to you!!!) including 1st
place for sales! I am so excited!!!
Anyway, I say all that to say this. First of
all, I LOVE YOU! Second, I am busy doing shows on
weekdays - my open dates (not weekends :0)
I hope that this email has encouraged you and
let you know that you are really doing a lot of
people a fantastic service!!! I owe my success
to you!" ~
Jennie Gailey, Bronze Star
Executive, AtHome America
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"The Direct Selling Doctor" Membership Website
If you are feeling stuck in your business and
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"Fantastic Fall Sales" Teleseminar
Have
you
been
ignoring
your
business
and
falling
into
a
hole
month
after
month?
It's
time
to
change
bad
habits for
a
reawakening
in
your
direct
selling
business.
Do
you
know
that
even
if
you
have
been
lazy
all
summer
long
you
can
get
back
on
track?
I've
known
consultants
who
have
sold
more
September
through
December
than
they
did
the
previous
9
months
of
the
year.
Are
you
going
to
be
one
of
them?
There
will
be a
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Falls
Sales
Teleseminar"
to
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By
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there
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months
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Don't
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short
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funds,
forcing
yourself
to
max
out
your
credit
cards
to
shop
for
the
holidays!
You
will
discover how
to
hold
as
many
parties
as
you
want
and
increase
the
amount
of
sales
at
every
party!
On
this
call
you
will
learn:
- Why having a full calendar is important if you want to be successful in Direct Selling
- Why you are putting off making necessary calls and how to get more excited about it
- I'll be really honest with you. I hated making phone calls for bookings when I was in the business, which is why I got really good at getting 2 to 3 bookings from every party! You must get at least 2 bookings and I'll show you how easy it is!
- How to increase your average party sales by a minimum of $100 or more.
- Why continually re-booking hostesses can lead to a dead-end business.
- How to have successful "suitcase shows".
- Plus much more...
The
registration
for
this
event
is
only
$17.
Don't
worry
if
you
can't
make
it
on
the
live
call
as
you
will
have
access
to
the
replay
for
21
days
following
the
call.
You
may
access
the
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many
times
as
you
like
for
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than
the
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week's
worth
of
your
favorite
Starbuck's
summer
treat!
Direct
Selling
Doctor©
Inner
Circle
and
Gold
Plus
Members
will
find
the
call
information
on
the
membership
website!
There
is
no
need
to
register!
Click
here
to
order
teleseminar
and
replay
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If
you
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or
MP3
player
you
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and
MP3
(to
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to
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following
the
teleseminar)
you
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order
the
call
and
the
MP3
for
only
$27.
Click
here
to
order
teleseminar
and
MP3
for
only
$27
Today
it's
summertime
and
you
may
be
feeling
lazy,
but
don't
fall
into
a
hole
and
miss
registering
for
my
"Fantastic
Fall
Sales"
teleseminar.
Or
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per
month
more...
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For
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you
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listen
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on
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teleseminar
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replay
Karen
offers
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with
your
Direct
Selling
Doctor
"Inner
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membership. We
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25
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ACT
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Find
out
more
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the
"Direct
Selling
Doctor"©
Women
Love
to
Spend
Females
are
the
driving
force
behind
85%
of
all
buying
decisions.
Check
out
some
of
these
impressive
Stats...
-
American women spend about $5 trillion
annually...
-
Women buy more online products
and services than men...
-
According to the
Yankelovich Monitor, women
make 85% of all consumer purchases
including
1. 91% of new homes
2. 66% of new computers
3. 92% of vacations
4. 80% of healthcare
5. 65% of new cars
6. 93% of food
-
Even though many
households are dual paycheck,
women still spend 80% of both
combined incomes...
(way to go!)
-
Single women are also a significant buying
category:
According to a 2008 Vertis Communications
Consumer Focus Study, in 1998 only 69% of
women between 18 and 24 were involved in
home electronics purchases. By 2008, that
number had grown to 91%...
-
In 2006,
3.9 million more women lived alone than
men...among this group,
women were 9% more likely to own their own
homes.
-
70% of all new businesses are opened by
women.
I just thought I'd share
these amazing statistics just in case your run
into someone who thinks no one is buying! Women
are definitely buying, make sure you ask for the
order. Oh, by the way, just in case you didn't
notice that last statistic - 70% of all new
businesses are opened by women - you might want
to think about sharing your direct selling
business opportunity!
Share this
Newsletter
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newsletter is copyrighted © August 2008 by Karen
Phelps & Phelps Positive Performance Inc. ,
www.Karenphelps.com
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and your down line. This program is easy to
use!!! Click on the Constant Contact link to
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